Friday, May 21, 2010

PIM know-how on demand



According to the experts, in the not too distant future "Video on Demand" will replace traditional broadcast television. Customers who already have experience of Apple TV or other IP-TV solutions know that our viewing habits will change substantially in the coming years. The influence of this on traditional advertising markets can already be anticipated today, by looking more closely at the business model of Google or the iAD coming soon from Apple.

VoD is perfectly suited to education and training. With Heiler-TV, Heiler has made the first global contribution regarding  product information management for this medium. The first training videos and "Infomercials" can not only be found under the domain http://tv.heiler.de/, but also on youtube at http://www.youtube.com/heilersoftware.

Have fun learning!

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